Feminism is “1: the theory of political, economic, and social equality of the sexes; 2: an organized activity on behalf of women’s rights and interests” (Merriam-Webster).  Even in this day and age, gender is a part of our everyday lives.  This idea of gender differences is portrayed to us constantly in the media.  Female empowerment is an important movement, still going strong, to create gender equality.  From women gaining the right to vote, to fighting to eliminate double standards, it is an important idea in our society.  However, the way the information exposed to us through the media affects this movement in positive or negative ways is an important thing to really sit back, and critically think about.

     To give a bit of background, feminists and scholars have divided the feminist movement’s history into three “waves” according to Wikipedia.  The first wave refers to the earliest period of feminism in the nineteenth and early twentieth century.  It was focused on legal rights, political power, and women’s suffrage.  The second wave occurred in the 1960s and 1970s, and was focused with more issues of equality and ending discrimination, especially in education and the workplace.  Feminists of this wave encouraged women to “understand aspects of their personal lives as deeply politicized and as reflecting sexist power structures” (Wikipedia).  The second wave is said to coexist with the third wave.  The third wave of feminism came about in the 1990s, and was a response to “percieved failures” of the second wave, such as specific initiatives and movements.  The third wave also seeks to challenge the ideas of the second wave in terms of the over emphasis of white, middle class women, and ignorance of lower class women, minorites, and those of different cultures.  The substypes of the feminism ideology go on and on, including, but not limited to: liberal feminism, radical feminism, individualist feminism, black feminism, socialist feminism, marxist feminism, post-structural and post-modern feminism, post-colonial and third-worl feminism, ecofeminism, and post-feminism.  Also, it is often thought that only women practice feminsim, but men can practice this, as well.

     This topic interests me because, well, I’m a young women.  Equality of genders is very important to me.  I’m constantly taking in everything media is telling me about my role in society, and how to feel empowered, or not be empowered.  As I build this blog, I hope to learn more about myself, as well as how infotainment and popular feminism go hand and hand to impact society.

     During the course of my blog, I will give example of feminism in the “infotainment.”  What is meant by that, is the information and media we are exposed to in one package.  I will use examples from movies, news broadcasts and articles, video clips, art, music, and other various types of media.  I will begin with the examples that I am most familiar with and are most obvious, and then dig deeper, and find deeper meanings of other examples of popular feminism in infotainment I come across.